This is all about a simple three-step process for creating a connection with someone with the magic of the written word. You’ll never believe how simple this process can be. But you have to make a choice.
Read MoreThis is a quick list of the 7 books I return to again and again about writing copy. They have saved my butt countless times while writing promotions. And they always provide me with a kernel of advice or nugget of truth when I need them. If you want to become a better copywriter, you could do worse than reading these books.
Read MoreDo you want to write better copy without writing more? I show you how inside. Be careful what you wish for though…It might be easier just to write.
Read MoreIn this post, I outline the hidden needs that compel people to buy. The hidden persuaders that bring in sales. Thanks to research from the ‘50s done by Vance Packard in his book The Hidden Persuaders. This is powerful stuff. Promise me you’ll use it for good.
Read MoreIn this quick read, I share some funny lessons I learned from being burglarized. And how you can apply them to your sales messaging.
Read MoreMy 2020 resolution is to write more testimonials to help me be a better writer. A more persuasive copywriter. And a more successful business owner. If you want to do the same, check out this article and tell me what you think.
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